The Artisan Blog
After hearing the many beautiful tales of Lapland and seeing some incredible photos of the Aurora Borealis and the winter landscapes of Finland, I thought, “there is no way it can actually look like that surely?”. But as we descended through the clouds into Rovaniemi, with the sun rising past a blanket of snow, I could not believe my eyes – it was just like the photos! The incredible snow that hung from every branch of every tree was such a breath-taking sight.
When winter comes around and the weather becomes more bitter, all I crave is cosiness and comfort in order to get me through the short grey days. This is why, when I read about ‘hygge’, my mindset on how to spend these potentially dreary months changed completely.
In case you haven’t heard of this revelation which is taking the likes of Pinterest and Instagram by storm, ‘hygge’, pronounced ‘hooga’, is a Danish word which has no direct translation in English. It does not describe anything tangible, but rather that warm, fuzzy feeling that comes with truly enjoying life’s simple pleasures, particularly during the colder months.
One of the first tasks I had, when I joined The Artisan Travel Company, was to spend two weeks acting as the company's representative in the tiny ski resort of Luosto. Travelling north of the Arctic Circle on my first assignment all seemed a bit daunting at first but I got to know Luosto and our suppliers very quickly and found myself falling very deeply in love with the place because it has just about everything you could ever want from a winter holiday.
As a Product Development Manager, I get to visit loads and loads of places but this very often has to be done reasonably quickly.
Spending 14 nights in the same destination allowed me to appreciate the slower way of life, to get to know the wonderfully friendly locals and take huge joy in the vast range of winter activities available in Luosto.