Norway Webinar

Norway and the Northern Lights webinar registration

Date: September 10th, 2020 at 7:30 pm (GMT)

With the world of travel slowly becoming more accessible, Norway is preparing to welcome back keen travellers when the timing is right. To understand how Norway will be adapting to the new approaches to travel, we are hosting a live webinar with expert insights on Norway’s cultural capital, Tromsø.

Featuring our dedicated team of experts and highly knowledgeable guest speakers who will share their insights on Norway, this webinar is ideal for discovering all the information you’ll need to book your next trip with confidence. Whether you’re hoping to visit this winter, or already planning a holiday for 2021, the insights on offer will help you to book with the added assurance of the best possible experience.

We have teamed up with a panel of experts from across the travel and tourism industry within Tromsø to present everything you need to know. From what to expect upon arrival, to how Norway is putting measures in place for Covid-19 to keep tourists safe as well as a live Q&A session with our speakers; you’ll be able to plan your trip with greater peace of mind.

While the webinar will focus on the winter trips to Tromsø offered through our sister company, The Aurora Zone, there will be an opportunity during the webinar to enquire about our summer Tromsø trips with Artisan Travel. Our trips allow you to experience the fascinating natural phenomena of the Midnight Sun, go glamping surrounded by the beauty of Norway’s remote wilderness and embrace the vibrant culture of the city.

Our speakers include Ali McLean, the owner and founder of The Artisan Travel Company, as well as a hotel manager based in the heart of Tromsø and two highly experienced local activity providers. Our own Northern Lights guide and photographer, will also share his expertise on hunting the Northern Lights and capturing them on camera, as well as the science behind how they are naturally formed.

All those signing up to the webinar can also receive 10% off their booking with The Aurora Zone, using the special code provided during the event.

The itinerary


19:30 - Start

19:30 - 19:35 - Introduction to The Artisan Travel Company: Ali McLean, Director and founder of The Artisan Travel Company

19:35 - 19:45 - Highlights of Tromsø: Mats Fredriksen, Lost in Norway

19:45 - 19:50 - Guest speaker: Ida Romsøe, Hotel Manager, The Clarion Hotel The Edge

19:50 - 19:55 - Guest speaker: Øystein Prytz, Head of Digital Marketing, Tromsø Villmarkssenter

19:55 - 20:00 - Guest speaker: Alice Heijbel, Key Account Manager, Pukka Travel

20:00 - 20:15 - An introduction to the Northern Lights: Matt Robinson, The Aurora Zone and Northern Lights guide and photographer

20:15 - 20:30 - Q&A session

20:30 - Finish

The team


Alistair McLean - Director and founder of The Artisan Travel Company

As part of The Artisan Travel Company, Ali created The Aurora Zone, the original and only dedicated Northern Lights tour operator. Ali is extremely proud of the tours we offer in Tromsø and delighted that our clients have witnessed the lights during their trips there with us.

Mats Fredriksen - CEO, Lost in Norway

Your host for the evening, Mats, is our local supplier in Norway. Having worked with Mats for many years, he is well-placed to talk about the region and the experiences we offer in Norway.

Matt Robinson – The Aurora Zone and Northern Lights guide, photographer and astronomer

Currently living in Senja, Norway, Matt has travelled extensively with The Artisan Travel Company and is always happy to share his knowledge and science behind the Northern Lights with our guests. Matt is also a keen astronomer and photographer and will share some of his fantastic images with us during the webinar.

Welcoming our guest speakers

Ida Romsøe - Hotel Manager, Clarion Hotel The Edge

Situated right in the centre of Tromsø, just by the water, from where you can enjoy great views of the city's stunning architecture, the Clarion Hotel The Edge was built with an environmental classification A and aspires to be as eco-friendly as possible. A passionate hotel manager, Ida is responsible for all hotel operations, leisure FIT and groups. She has worked in Nordic Choice Hotels since she was 16 years old and been at Clarion Hotel The Edge for almost 2 years. Ida will provide an insight into the measures the hotel is taking during Covid-19 and how they are making guests feel safe and comfortable.

Øystein Prytz - Head of Digital Marketing, Tromsø Villmarkssenter

Tromsø Villmarkssenter enjoys an idyllic wilderness location around 20km from the city centre on the island of Kvaløya. Established over 30 years ago they are one of the most experienced and passionate dog sledding companies we have the pleasure of working with. Originally set up by Tove Sørensen the day to day running of the centre has now passed to her son and his wonderful team. Given the wonderful location of the Villmarkssenter, it has an awesome record of Northern Lights viewing and we have had many happy clients enjoy displays here during their holidays. Over several years Øystein has worked in almost all parts of this family-run company and there is nothing he doesn’t know about their fantastic products and strong family heritage.

Alice Heijbel - Key Account Manager, Pukka Travel

Our guest speaker from Pukka Travel, Alice, will talk us through the many activity options available to our clients on the trips we offer, from a Polar Fjord cruise or Northern Lights sailing to hunting the Northern Lights by minibus.

The time

Thursday 10th September at 7:30 pm BST

This event will take place on Zoom and is free to access, CLICK HERE TO REGISTER YOUR PLACE to receive the joining link details.


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