AITO

Quality Charter

AITO is the Association for independent and specialist holiday companies. Our member companies, usually owner-managed, strive to create overseas holidays with high levels of professionalism and a shared concern for quality and personal service. The Association encourages the highest standards in all aspects of tour operating.

EXCLUSIVE MEMBERSHIP
AITO sets criteria regarding ownership, finance and quality which must be satisfied before new companies are admitted to membership. All members are required to adhere to a Code of Business Practice which encourages high operational standards and conduct.

FINANCIAL SECURITY
An AITO member is required to arrange financial protection for all holidays and other arrangements (including accommodation only) booked by customers with the member under the AITO logo. This financial protection applies to customers who are resident in the UK at the time of booking and to most overseas customers who have booked directly with the member. In doing so, the member must comply with UK Government regulations. Members are required to submit details of their financial protection arrangements to AITO on a regular basis.

ACCURATE BROCHURES AND WEBSITES
All members do their utmost to ensure that all their brochures and other publications, print or electronic, clearly and accurately describe the holidays and services offered.

PROFESSIONAL SERVICE AND CONTINUAL IMPROVEMENTS
All members are committed to high standards of service and believe in regular and thorough training of employees. Members continually seek to review and improve their holidays. They listen to their customers and always welcome suggestions for improving standards.

MONITORING STANDARDS
AITO endeavours to monitor quality standards regularly. All customers should receive a post-holiday questionnaire, the results of which are scrutinised by the Association.

SUSTAINABLE TOURISM
Members acknowledge the importance of AITOs Sustainable Tourism ethos, which recognises the social, economic and environmental responsibilities of tour operating.

CUSTOMER RELATIONS
All members endeavour to deal swiftly and fairly with any issues their customers may raise. In the unlikely event that a dispute between an AITO member and a customer cannot be settled amicably, AITO's low-cost Independent Dispute Settlement Service may be called upon by either side to bring the matter to a speedy and acceptable conclusion.


  • Inspiring 

    All-encompassing itineraries

    Bucket list experiences in extraordinary destinations

    Highlights on and off the beaten track

    Authentic travel experiences with a discrete safety net

  • Expert Knowledge

    Your shortcut to the very best holiday

    Advice and guidance every step of the way

    Expertly designed itineraries

    The very best guides with exceptional local knowledge

  • Independent

    Personal, hands-on service

    Proudly independent; family-owned and run

    Fair and sustainable work ethos

    Long-established local partnerships

  • Trusted 

    Over 16 years’ experience

    100% ATOL, ABTA and AITO financial protection

    Our 'peace of mind promise'

    Responsible relationships

We use cookies to help us provide a better service for you. By continuing to use this site you agree to the use of cookies. Click here for more information