Raised by an adventure-loving active family in Newcastle, Jo was lucky enough to grow up in the Great Outdoors, mucking about on boats, hiking, mountain biking and skiing her way through childhood. She may have begrudged being dragged up hills as a child, but she spends her time doing exactly that now, and lives on a farm in rural Northumberland with her husband.
She started her life here in 2006 as a placement student as part of her Travel and Tourism Management degree. She returned after university as a product manager, turning her passion for travel into her job and travelling the world setting up holidays for us.
Her first visit to the Arctic had her hooked. The excited howling of the huskies at Harriniva in Finnish Lapland where she first tried dog sledding, and the thrill of driving her own team of dogs, sealed the deal on winter activities. She also discovered the happy glow you get from a sauna and the thrill of ice bathing at Hotel Jeris where the lakeside spa was a real treat after a day spent in the wilderness.
Iceland was somewhere she found awe-inspiring. Snorkelling in a fissure between two tectonic plates and hiking on a glacier sprinkled with volcanic ash are not things you get to do every day.
Jo may be more office-based in the UK now, but she still visits our destinations on holiday and loves nothing more than enjoying new experiences.
- Staying up all night under the Midnight Sun in Swedish Lapland, then exploring the ICEHOTEL 365
- Powder snowmobiling from Harriniva
- Enjoying a smoke sauna at Hotel Jeris
- Snorkelling in the world’s clearest water in Iceland
- Dog sledding from Sörbyn Lodge with the incredible huskies